Graphic design is the process of writing and organizing the visual elements of a project. Although the term “graphic design” dates back to the 1920s, the art form has been an important part of visual communication for thousands of years. We find the earliest examples of graphic design in ancient documents and prehistoric cave paintings.
There are many different careers and majors in the field of graphic design today. It’s an exciting field that continues to grow, but its adaptability can make it difficult for newcomers to understand what graphic design is and what professionals do. If you’re looking for the basics of graphic design, you’ve come to the right place. Read on to learn what graphic design is, see some examples, and learn about different approaches to design.
What is graphic design in simple terms?
Graphic design is the process of writing and organizing the visual elements of a project. Examples of graphic design include creating magazine layouts, theater performance posters, and product packaging. Almost everyone uses graphic design in their daily lives these days, whether it’s adding text to social media or coloring a worksheet. Creating visual content is a form of learning graphic design.
What is the purpose of graphic design?
The purpose of graphic design is to convey or reinforce a message. Encourage good business relations. Refer to the data in the table. Graphic designers can use different colors to indicate which parameters are increasing and which parameters are decreasing so that the audience can quickly understand which parameters are going well and which parameters need to be adjusted. Detailed graphic design can elicit an emotional response from your audience and motivate them to take action. For example, a website’s “signup” page is designed to get visitors to join an email list or start a free trial. At the same time, the design of the food packaging makes the food inside more palatable.
9 Graphic Design Examples
Here are examples and links to eight common graphic design types to help you get creative.
1. Brand design
Branding refers to the development of guidelines and best practices for establishing a consistent brand identity across all of a company’s product lines. Product designers help convey a company’s personality, voice, and broader message, so they have a lot of tricks up their sleeves. Brand activities include but are not limited to:
- Create a logo and create clear usage guidelines
- Font design, symbols and function
- Choose product colors and set clear instructions for use
- Create or select line and text guides
- Create templates based on brand values for use by marketing, development and other teams.
- Packaging and graphic design for product design
A good brand designer understands the many aspects of marketing design, web design, logo design and graphic design, as the results will influence all subsequent design projects for your brand. If you’ve never used branding design techniques before, check out the Starbucks Creative Expression website. This is a great example of the various processes involved in brand creation and the advice brand builders take to maintain a consistent visual identity.
Check out more examples of brand design from Darren Case, Abel Creative Agency, and Runia. Brand design evolves incredibly quickly. As technology evolves, brands are finding new ways to connect with their target audience, which means brand design must support new and different channels. Designers like Tamara Sredojevic seem to be creating or adapting product designs for emerging platforms. So, if you want to take on a new challenge and keep up with the latest trends, then branding might be for you.
2. Marketing Design
Marketing design is the graphic design of a marketing plan. To The Marketing designers may work on smaller projects such as promotional emails.
Marketing designers can work in visual design:
- Via email
- newspaper advertisement
- tables and other tables
- beside
- print ads
- exhibition floor booth
- Physical Contact
- site address
Marketing design and brand design have some things in common, but a brand designer should include the general guidelines and messages of the brand, while a marketing designer focuses on communicating the specific message of a campaign, property or platform. Let’s look at some examples.
From a fashion perspective, marketers run four different campaigns throughout the year: winter, spring, summer and fall, all of which must be consistent with the overall brand design. Or take Starbucks for example, all marketing campaigns throughout the year should follow the same rules of creative expression.
3. Web design
Many graphic artists work on visual elements used on websites. But it’s worth noting that there are differences between web design and graphic design. Because websites are more interactive than static assets like brochures or magazines, creating a great website is multifaceted. User experience (UX) and user interface (UI) design experience as well as graphic design skills are essential, which is why many websites are built by professional teams with additional skills.
Projects that web designers may work on include:
- Create icons and buttons
- Create images, charts, and other graphics
- venue layout
- Create a variety of interactive design elements on your website
- Create videos and animations
- Help visuals work across all devices (desktop, mobile, etc.).
Work with web development, UX, UI, and marketing teams to improve the overall experience of website visitors
In fact, many graphic designers are web designers who have mastered UX design principles and can create beautiful websites and mobile apps without the help of a large team. With a no-code platform like Webflow, designers can create beautiful, interactive websites without the need for extensive programming skills.
4. Illustration design
Graphics are part of web design, marketing, and branding, but they are used in other areas as well. Some designers focus solely on graphics, working with large design teams and supporting multiple projects on a single project.
Can create chart view features:
- children’s books
- T-shirts and other apparel
- cards and stationery
- on the website
- post on social media
- Video and interactive media
- marketing activities
Presentation styles and design processes can vary greatly from designer to designer. Some artists create in digital format using tools like Adobe Illustrator, Photoshop or Procreate, while others prefer to start with pencil and paper, mixing digital and physical media. Inspired by three of my favorite cartoonists.
5. Type design
Some graphic designers specialize in typography, typography, or creating or choosing typography.
Design types include:
- Create different letters and numbers
- original or digital creation
- Choose fonts and create typography guidelines for your brand
People rely heavily on words to convey information, so designers collaborate on different projects. A type designer may be hired to create logos or wedding invitations, and sometimes help build a brand by creating, selecting, or collaborating on typefaces. It is also common for designers to resource types for web, marketing, product or packaging design.
6. Infographic design
Essentially, an infographic is a presentation of information or data that can be easily and visually consumed. Infographics come in the form of 2D images, interactive website elements, or videos. They often help viewers understand more complex information or concepts more easily.
The image below is a great example of an interactive infographic. See the original article from the University of Washington to see how this design simplifies research findings on the effects of lunar cycles on sleep.
7. Textile and surface design
Textile graphic designers can design for:
- soil
- wallpaper
- carpet
- furniture
Many textile designers have not only graphic design experience, but also printing or textile manufacturing experience. To be a good textile designer, you need to understand design principles such as color theory and layering, and understand what’s possible when working with different colors and fabrics. …
8. Packaging design
From food to furniture and designer jewelry, the packaging of items for shipping is often as important as the items themselves. Product packaging designers try to highlight or complement packaging elements. Here are some examples:
9. Editorial design
The term “graphic design” comes from editorial graphic design, which remains an important part of print and digital editorial publishing today. Print design includes:
- Book
- Magazine
- newspaper
- Letters and digital publications
Editorial graphic design helps set the tone of a publication and enhances the written word. Imagine a printed interview or a beautiful quote in a beautifully designed cookbook.
Getting started in graphic design
If you are considering a career in graphic design, there is no better way to find a career that interests you than using graphic design software and tools. Be sure to explore physical media. Many great digital designers start their projects with paper and pencil or paintbrush.
Blog By:- ExpertSadar
